OUR STORY

OUR STORY

CPI Food Concept

was established in 2015. We own and operate a unique collection of inspired dining destinations. Never satisfied with the status quo, we redefine the idea of modern hospitality by elevating our offerings beyond the basics and into the realm of complete experiences – memorable, gastronomical and fulfilling.

Our company achieved a comprehensive and tremendous expansion, inspiring a diversified food and beverage business. We pride ourselves in successfully delivering different food concepts from a buffet restaurant to semi fine dining to cafés consisting of Japanese, Chinese or Western cuisines. We are a company that promotes can-do culture with the aim of providing good food with great service. The creative energy of our partners, combined with our extensive hospitality experience and broad resources, ensure the success of all of our ventures.

Brands under CPI Food Concept Holding include ROCKU Yakiniku, FeiFan HotPot, KIMIYA, Lucky Mala Noodle and Rocket Kitchen – each with their own personality and flair.

OUR MISSION

To provide safe and delicious food at affordable prices to people throughout asia. To achieve this mission, we place ourselves in the customer’s position, and assume full responsibility. To ensure food safety and quality, we plan and design all processes relating to food, and organize and operate CPI Food Concept.

Our portfolio of high quality restaurant concepts, while different in design, ambience and offerings, all share a common commitment to provide distinctive and memorable dining experiences for guests.

OUR VISION

OUR VALUE

We Satisfy Our Customers
• Customers are our most important stakeholder
and our key to success.
• We strive to meet or perform beyond their
expectations!

We Offer Win-Win Partnerships
• Suppliers are our allies in serving our stakeholders.
• We are showing our respect, integrity, and fairness
to them.

We Develop Our Team
• A company can’t succeed without motivated teams.
• We valued our people, motivate and reward their
performance.

OUR MISSION

To provide safe and delicious food at affordable prices to people throughout asia. To achieve this mission, we place ourselves in the customer’s position, and assume full responsibility. To ensure food safety and quality, we plan and design all processes relating to food, and organize and operate CPI Food Concept.

OUR VISION

Our portfolio of high quality restaurant concepts, while different in design, ambience and offerings, all share a common commitment to provide distinctive and memorable dining experiences for guests.

OUR VALUE

We Satisfy Our Customers
• Customers are our most important stakeholder
and our key to success.
• We strive to meet or perform beyond their
expectations!

We Offer Win-Win Partnerships
• Suppliers are our allies in serving our stakeholders.
• We are showing our respect, integrity, and fairness
to them.

We Develop Our Team
• A company can’t succeed without motivated teams.
• We valued our people, motivate and reward their
performance.